18:00 – 18:15 London
13:00 – 13:15 New York
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A CRM for business to business SMBs. What approach is right for you?
Many executives intuitively see the value that a customer relationship management (CRM) system could deliver to their business. CRM projects are however fraught with difficulty. Statistics show that most CRM projects fail to deliver against expectations. Try Google-ing “CRM failure rates”. Small to medium sized businesses (SMB’s) are especially challenged because they often simply do not have the management bandwidth and resources to dedicate to such a project.
It is possible to put most reasons for CRM project failure into four main problem areas:
This webinar series is specifically for B2B companies whose business mostly comes from existing customers. Through the series, we will explore a number of the practical issues that you may need to consider to make your CRM initiative a success.